In the vibrant world of Telugu cinema, MM Keeravani is more than a composer—he’s a living legend. The man who won India an Oscar and gave soul to Tollywood blockbusters now finds himself at the heart of a controversy. All eyes are on Viswambhara, a fantasy epic starring Megastar Chiranjeevi, marking the duo’s reunion after nearly 30 years. But one musical decision has sparked a storm on social media: the item song isn’t being composed by Keeravani.

Chiranjeevi & Keeravani: A Legendary Legacy

The 1990s witnessed a golden partnership between Chiranjeevi and Keeravani, delivering unforgettable hits in films like Gharana Mogudu, Aapadbandhavudu, and S.P. Parasuram. Songs like the iconic “Bangaru Kodipetta” redefined mass appeal and cemented Keeravani’s status as a master of melodies and chartbusters.

Naturally, fans were thrilled when Keeravani was announced as the music director for Viswambhara. But now, there’s a plot twist.

The Item Song Goes to Bheems Ceciroleo

In a surprising move, the makers have chosen Bheems Ceciroleo—known for energetic mass numbers in films like DJ Tillu and Balagam—to compose the item song in Viswambhara. Why not Keeravani? That’s the million-dollar question burning up social media platforms, especially X (formerly Twitter).

While Bheems is beloved for his youthful beats, many see this as a snub to Keeravani, who has proven time and again he can deliver mass hits. Critics are wondering: Was Keeravani unwilling? Or was he overlooked?

Fans React: “Disrespect” or “Smart Strategy”?

Social media is ablaze with strong opinions:

• Some fans call it an outright insult to Keeravani.
• Others argue it’s a strategic choice aimed at younger audiences.

Sources suggest Keeravani is preoccupied with re-recording work for Harihara Veeramallu, which may have led the team to seek an alternative. Still, many find it hard to believe the maestro couldn’t fit in a single song.

Supporters point out his earlier item hits like:

• “Bangaru Kodipetta”
• “Allari Allari” (Allari Mogudu)

These are prime examples of his mass-appeal mastery.

Spotlight on Bheems: A Career-Changing Chance

For Bheems Ceciroleo, this is a golden opportunity. Scoring a song in a Chiranjeevi starrer is no small feat. The team is still finalizing the actress who will share screen space with Chiranjeevi for this high-energy track, which is expected to be one of the film’s biggest highlights.

Can Bheems deliver a chart-topping banger worthy of Chiranjeevi’s legacy? The pressure is real.

Viswambhara: A Grand Dream Delayed

The film’s shoot is progressing at a brisk pace in Hyderabad and Nalgonda, with 13 elaborate sets built at Annapurna Studios. However, heavy VFX and graphics work have pushed back the release.

Directed by Vassishta (Bimbisara fame), Viswambhara is being positioned as a pan-India fantasy epic. The official release date is expected once the item song shoot is wrapped up.

Final Verdict: Creative Insult or Musical Strategy?

Whether Keeravani was sidelined, stepped back, or strategically replaced, the debate isn’t dying down anytime soon. Some see it as a blow to tradition, others as a bold move to blend veteran vision with modern mass appeal.

But one thing is clear: Viswambhara is shaping up to be one of the biggest spectacles in Telugu cinema—visually, thematically, and musically.