By www.bharattone.com July 30, 2025

The much-awaited Bollywood romantic comedy Param Sundari, starring Sidharth Malhotra and Janhvi Kapoor, has been officially postponed from its original July 25, 2025, release to August 29, 2025. Directed by Tushar Jalota and produced by Dinesh Vijan under Maddock Films, the film promises a vibrant cross-cultural love story set against the scenic backwaters of Kerala. For Masala Mirror readers, this delay signals a strategic move to ensure the film stands out in a crowded release calendar, offering fans a fresh on-screen pairing and a heartfelt narrative. Here’s everything you need to know about the postponement, the film’s plot, and what’s next for this Bollywood spectacle.

Why the Postponement?

The decision to shift Param Sundari’s release to August 29, 2025, stems from a crowded July schedule packed with romantic dramas, including Saiyaara and Metro…In Dino. Industry insiders report that Maddock Films, led by producer Dinesh Vijan, opted to avoid genre fatigue and give Param Sundari a solo spotlight. The move also sidesteps a clash with Ajay Devgn’s Son of Sardaar 2, originally slated for July 25, which has now moved to August 1 to capitalize on Saiyaara’s box-office success. A source told Mid-Day, “Param Sundari has its own voice. With two romantic dramas releasing in quick succession, the makers didn’t want it to be reduced to just another love story.”

The postponement was subtly confirmed during the theatrical release of Maalik on July 11, 2025, when a revised teaser for Param Sundari replaced the original “In cinemas, July 25” slate with “In cinemas worldwide this August.” While initial reports suggested either August 29 or September 5 as potential dates, August 29 has been finalized, as it avoids competition with major releases like War 2 and Coolie on August 14 and Dhadak 2 on August 1.

The delay also allows the team to enhance promotions. With Sidharth Malhotra currently balancing his new role as a father, the makers plan to shoot a promotional track closer to the release date, ensuring a robust marketing campaign. “The team will shoot a promotional song once Sidharth wraps up his current commitments,” a source revealed.

The Plot: A Cross-Cultural Romance

Param Sundari, directed by Tushar Jalota (Dasvi fame), is a romantic comedy that celebrates the collision of North and South Indian cultures. Sidharth Malhotra plays Param, a spirited North Indian, while Janhvi Kapoor essays Sundari, a strong-willed South Indian woman. Set against Kerala’s picturesque backwaters, the film explores their quirky, chaotic, and heartwarming love story as they navigate cultural differences, misunderstandings, and unexpected twists. Maddock Films describes it as “a rollercoaster of laughter, chaos, and love,” drawing comparisons to Mani Ratnam’s classic Saathiya for its emotional depth and contemporary flair.

The film’s first look, unveiled on December 24, 2024, and teaser, released on May 29, 2025, have already sparked excitement. The motion poster, shared on Instagram by Maddock Films, features Sidharth in a casual shirt and jeans, exuding North Indian swagger, and Janhvi performing a classical dance in a saree, embodying South Indian grace. The tagline, “North ka swag, South ki grace – two worlds collide and sparks fly,” has fans buzzing about the fresh chemistry between the leads, marking their first on-screen pairing.

The Cast and Crew

Param Sundari boasts a talented ensemble, including Sanjay Kapoor, Inayat Verma, Manjot Singh, and Rajeev Khandelwal in supporting roles. The film is written by Tushar Jalota, Gaurav Mishra, and Aarsh Vora, with music composed by Sachin-Jigar and songs sung by Sonu Nigam, adding a soulful touch to the romantic narrative. Shot in Kerala from January 19 to February 18, 2025, the film promises a visually rich experience, with cinematography by Santosh Thundiyil.

Strategic Move for Box Office Success

The shift to August 29 positions Param Sundari for a stronger box-office run. July’s packed calendar, with romantic films like Saiyaara and Metro…In Dino dominating theaters, risked overshadowing the film’s unique appeal. By choosing a relatively uncluttered date, Maddock Films aims to maximize visibility and capitalize on the star power of Sidharth and Janhvi. The move also avoids competition with Janhvi’s other release, Sunny Sanskari Ki Tulsi Kumari, slated for September 12, 2025, alongside Varun Dhawan.

Fans on social media are optimistic, with posts on X predicting a strong performance, estimating collections between ₹150-200 crore. One user wrote, “Mark my word, #ParamSundari will be a surprise hit!” The release of the first song, Pardesiya, on July 30, 2025, at 12:12 PM, is expected to further fuel anticipation, with its vibrant melody and cultural fusion.

What’s Next for Param Sundari?

As Param Sundari gears up for its August 29 release, fans can expect a robust promotional campaign in the coming weeks, including the trailer and additional songs. The film’s team is leveraging the delay to craft a memorable theatrical experience, with Maddock Films’ signature blend of humor, heart, and music. For Bollywood enthusiasts, Param Sundari promises to be a refreshing addition to the rom-com genre, celebrating love across cultural divides.

For Masala Mirror readers, this postponement is a testament to the makers’ commitment to delivering a standout film. Keep an eye on Param Sundari as it prepares to light up screens worldwide, bringing Sidharth Malhotra and Janhvi Kapoor’s sizzling chemistry to life in a love story that’s anything but ordinary.

Sources: Times of India, Bollywood Hungama, Mid-Day, IMDb, Filmibeat, X posts

Keywords: Param Sundari, Sidharth Malhotra, Janhvi Kapoor, Release Date Postponed, August 29 2025, Bollywood Rom-Com, Maddock Films, Cross-Cultural Romance, Kerala Backwaters, Tushar Jalota