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Adani × Ambani Alliance: Jio-bp and Adani Total Gas Join Forces toRevolutionize India’s Fuel Retail in 2025

A Game-Changing Partnership in India’s Energy Sector

In a landmark move shaking up India’s energy landscape, Adani Total
Gas Ltd. (ATGL) and Jio-bp, the fuel retailing arm of Reliance BP
Mobility Ltd., announced a strategic fuel infrastructure partnership
on June 25, 2025, that promises to redefine the auto fuel retail
experience for millions of Indian consumers. This collaboration
between two of India’s biggest billionaires, Mukesh Ambani and Gautam
Adani, marks their second major business tie-up after a 2023 power
project deal, signaling a new era of synergy in the competitive energy
sector. Here’s how this alliance is set to transform fuel access
across India, as reported by Masala Mirror.

What’s the Deal?

Under this strategic agreement, ATGL’s 650+ CNG stations will begin
offering Jio-bp’s high-performance liquid fuels, including premium
petrol and diesel, while Jio-bp’s 2,000+ fuel outlets will integrate
ATGL’s Compressed Natural Gas (CNG) dispensing units within ATGL’s
authorized Geographical Areas (GAs). Covering 53 GAs and 125
districts, this partnership leverages the vast networks of both
companies to provide a seamless, one-stop fuel experience for
motorists across India. The deal extends to both existing and future
outlets, ensuring long-term impact.

Key Highlights of the Partnership

Dual-Fuel Access: Select ATGL stations will offer Jio-bp’s petrol and
diesel, while Jio-bp outlets will provide ATGL’s CNG, enhancing fuel
variety for consumers.
Massive Network: Combines ATGL’s 650 CNG stations and Jio-bp’s ~2,000
fuel outlets, creating a robust network spanning urban and rural
India.
Sustainable Growth: The alliance promotes cleaner fuels like CNG and
Compressed Biogas (CBG), aligning with India’s push for low-carbon
mobility.
Consumer Benefits: Improved access to high-quality fuels, faster
refueling, and enhanced convenience at integrated stations.

Why This Alliance Matters

This partnership is a masterstroke for both companies, as it optimizes
infrastructure, accelerates fuel rollout, and challenges the dominance
of state-run fuel retailers like Indian Oil, BPCL, and HPCL, which
control over 90% of India’s 97,000+ petrol pumps. By combining forces,
Adani and Ambani aim to capture a larger share of the fuel retail
market while delivering superior customer experiences.

Statements from Leadership

Suresh P. Manglani, Executive Director and CEO of Adani Total Gas,
emphasized the collaboration’s potential: “It is our shared vision to
provide a complete range of high-quality fuels at our outlets. This
partnership will enable us to leverage each other’s infrastructure,
thus enhancing customer experience and offerings.” Similarly, Sarthak
Behuria, Chairman of Jio-bp, stated, “We are united by a shared vision
to offer our customers a superior selection of high-quality fuels.
Jio-bp has always been committed to delivering an exceptional customer
experience, and this partnership allows us to leverage each other’s
strengths to further enhance the value we provide to India.”

Impact on India’s Fuel Retail Landscape

1. Enhanced Fuel Accessibility

The integration of CNG and liquid fuels at shared outlets means
commuters can access both conventional and cleaner fuel options at a
single stop. This is particularly beneficial for regions with limited
CNG infrastructure, as Jio-bp’s extensive network will now host ATGL’s
CNG units, covering 125+ districts.

2. Boost for Clean Energy

ATGL, a joint venture between Adani Group and TotalEnergies, is a
leader in city gas distribution (CGD), offering CNG, CBG, and LNG for
transport, alongside EV charging solutions. Jio-bp, backed by Reliance
Industries and bp, is a pioneer in low-carbon alternatives and
operates modern convenience stores. This partnership strengthens their
commitment to sustainable fuels, supporting India’s 2070 net-zero
target.

3. Challenging PSU Dominance

With state-owned companies dominating 90% of India’s fuel retail, this
alliance positions ATGL and Jio-bp as formidable private players. The
combined network of 2,650+ stations offers a viable alternative,
potentially attracting customers with premium fuels and better
service.

4. Stock Market Reaction

Following the announcement, Adani Total Gas shares rose 1.06% to
₹638.50, reflecting investor confidence in the partnership’s potential
to boost revenue. Jio-bp’s parent company, Reliance Industries, also
saw positive market sentiment, underscoring the deal’s significance.

A New Chapter for Adani and Ambani

This is the second collaboration between the two business tycoons,
following Reliance Industries’ acquisition of a 26% stake in an Adani
Power project in Madhya Pradesh in March 2024. Despite their
historical rivalry in sectors like clean energy and telecom, this
partnership highlights a shift toward collaboration over competition,
creating value for stakeholders and consumers alike. Posts on X have
called it a “game-changing moment” in India’s corporate history, with
some expressing concerns about increased market control, while others
see it as a step toward innovation and efficiency.

What’s Next for Consumers?

For Indian motorists, this partnership means:

Convenience: Access to petrol, diesel, and CNG at integrated stations,
reducing the need to visit multiple fuel stops.
Quality Fuels: Jio-bp’s high-performance liquid fuels and ATGL’s
reliable CNG ensure better vehicle performance.
Wider Reach: Expanded fuel availability in both urban centers and
rural areas, especially in ATGL’s 53 GAs.
Sustainability: Greater access to cleaner fuels like CNG and CBG,
supporting eco-friendly commuting.

As the partnership rolls out, expect faster refueling, modernized
stations, and potential integration with Jio-bp’s Wildbean Café and
convenience stores, enhancing the overall fuel station experience.

Conclusion: A Bold Step Toward India’s Energy Future

The Adani Total Gas and Jio-bp alliance is more than a business
deal—it’s a transformative step toward modernizing India’s fuel retail
network. By combining their strengths, Adani and Ambani are not only
challenging the status quo but also paving the way for sustainable,
high-quality fuel access across the country. As this partnership
unfolds, it could set a new benchmark for innovation and collaboration
in India’s energy sector.

Stay tuned to Masala Mirror for the latest updates on this
game-changing alliance and other business news shaping India in 2025!

Disclaimer : Information is based on official statements and media
reports as of June 26, 2025. Fuel offerings and outlet integrations
may vary by region.

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